Cantor Fitzgerald Investment Advisors Acquires Business of Efficient Market Advisors

NEW YORK, March 21, 2017 /PRNewswire/ -- Cantor Fitzgerald Investment Advisors, L.P. (CFIA), a subsidiary of Cantor Fitzgerald, L.P. providing investment and advisory solutions to global investors, today announced the acquisition of the asset management businesses of Efficient Market Advisors (EMA), a registered investment advisory firm with approximately $1.1 billion in assets under advisement and a leading ETF strategist platform with a strong track record in the industry. 

The San Diego based asset management platform will operate with the same team that previously served at EMA and will continue to be led by Mr. Herb Morgan III, Founder, CEO and Chief Investment Officer of EMA, in his role as Senior Managing Director and Chief Investment Officer of the Efficient Market Advisors division of CFIA.

"With this transaction, we continue the build out of our asset management business, which is an important element of the overall strategic direction of our firm," said Shawn P. Matthews, Chief Executive Officer of Cantor Fitzgerald & Co.  "We fully expect our customers to benefit from the increasing breadth of our asset management offering." 

Founded in 2004, EMA constructs proprietary investment portfolios using lower-cost, tax-efficient, liquid and transparent exchange-traded funds (ETFs). Thanks to in-house and third-party research, EMA's proprietary ETF portfolios offer investors highly-diversified asset-class exposure.  EMA will operate as a business under Cantor Fitzgerald Investment Advisors, L.P.

"We are excited to have the EMA team and platform join our growing asset management business," said Dave Goldfarb, Senior Managing Director of CFIA. "EMA has a 12-year track record in providing ETF based investing strategies and solutions to its clients. Combining EMA's capabilities with Cantor's robust global distribution, infrastructure and capital markets expertise, will significantly strengthen our asset management platform. We both share a common strategic vision and goal of providing exceptional service to our clients and that will continue to be our collective focus."

Mr. Herb Morgan III commented: "We are thrilled to join forces with one of the world's most storied and dynamic financial service brands and marry our sought-after investment approach with the depth and breadth of Cantor Fitzgerald's financial services platform and proven reputation."

About Cantor Fitzgerald
Cantor Fitzgerald, a leading global financial services group at the forefront of financial and technological innovation has been a proven and resilient leader for over 65 years. Cantor Fitzgerald & Co. is a preeminent investment bank serving more than 7,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking, prime brokerage, and commercial real estate finance and for its global distribution platform. Cantor Fitzgerald & Co. is one of 23 primary dealers authorized to trade U.S. government securities with The Federal Reserve Bank of New York. For more information please visit

Note to Editors: Howard W. Lutnick, Chairman & Chief Executive Officer, and Anshu Jain, President, lead Cantor Fitzgerald LP, the parent company of Cantor Fitzgerald & Co.

SOURCE Cantor Fitzgerald Investment Advisors, L.P.